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What critics mean, to give them benefit of the doubt, is amount of emotion in decisions that Z makes. It is too high, on average.

Part of it is that marketing corpos prey on emotional triggers. They often offer nothing of substance: like yet another app or product that has nothing special about it. A game skin.

X and Boomers did not have fast digital systems that could exploit their emotions as much. TV shopping and malls were also predatory but they didn’t have teeth of the online sharks.

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